Brand guidelines for Banzai. The guidelines cover each facet of Banzai’s brand, including proper logo usage, typography, and colors. It also outlines how to create illustrations and icons in accordance with Banzai’s style, so future designers could easily add to the brand without breaking consistency.When I began work at Banzai, the company’s brand was fragmented. Banzai had never employed a full-time in-house designer before, so various contracted designers’ takes on the brand over the years had diluted its impact. I standardized a color palette and typographic system based on work that was done previously. The goal was to refine and unify, rather than reinvent.View some sample pages below, or download the PDF.Banzai’s logo drawn by Kyle Wayne Benson.
