Logos & Marks

Various Clients
2016 → Ongoing
Library of logos and logomarks drawn for various clients and personal projects.

Updated periodically.

  1. My Famicase Exhibition → bit•pivot (2024)
  2. Goofy Industries (2023)
  3. Banzai (2023)
  4. My Famicase Exhibition → Ploomish™ (2023)
  5. Pendant (2023)
  6. RAID v2 → 1P2P (2022)
  7. My Famicase Exhibition → fuchsia 800 (2022)
  8. My Famicase Exhibition → fuchsia 400 (2021)
  9. My Famicase Exhibition → Plastic Tactics (2020)
  10. MinnMax (2020)
  11. MM — Scrapped (2020)
  12. The Plains — Scrapped (2019)
  13. Maridia (2018)
  14. Sego Awards (2018)
  15. Banzai Manager (2018)
  16. So Many Damn Books (2016)



2023 → 2024

Logo, strategy, iconography, and art direction for Banzai’s brand refresh.

Work in progress. More images coming soon.

Related projects → Banzai Icons V3Pendant Branding


Additional Design
Sarah Moffat, Greg Soper

Kendall Buchanan, Zac Boswell, Mardo Del Cid, Jared Daines, Jeremy Sellars, Curtis Summers

Product Design Management
Casey Jex Smith

Nikole Rios, Kayla Czappa

Chepe Daniel

Illustration Art Direction
Cristi Cash

Illustrations by Chepe Daniel

Banzai Icons V3


Set of 400+ icons for Banzai, the life literacy company. This icon set is an update of previous work I had done for Banzai in 2019. For V3, drawn as part of a larger brand refresh, I wanted to create a set of icons that would last Banzai for years to come.

I wanted the new icons to (1) refine the icons I had already drawn for Banzai, (2) achieve parity with the Pendant Icons I drew for Banzai’s sister product, and (3) work in harmony with VC Cardinal, Banzai’s brand typeface.

In reality, Banzai Icons go far beyond what I did for Pendant, with more than twice as many icons in the set. Both icon sets are built upon the same grid system, though, so designers on either product can switch between them with ease.

To capture Banzai’s friendly, enthus­iastic voice, the icon set is built on a geometric base, with rounded corners and stroke caps. The icons cover common UI- and product-related needs, as well as depicting objects from Banzai’s real-world life scenarios.

I also developed a set of guidelines for other designers to follow for adding new icons to the set.

Related projects → Banzai Brand RefreshPendant Icons, Banzai Icons V2


Goofy Industries

Self-initiated / With Friends
Name and logo for Goofy Industries, a fictional corporation that trades in post-dystopian human interactive experiences.

I drew this logo as part of a collaborative project with some friends of mine.

Related project → Logos & Marks

My Famicase Exhibition

2017 → Ongoing
Cartridges for My Famicase Exhibition, an art exhibition in Tokyo where artists and designers create art for fictional Famicom (NES) games.

2024 → FS-02 — bit•pivot
2023 → FS-01 — PLOOMISH™
2022 → fuchsia 800
2021 → fuchsia 400
2020 → Plastic Tactics®
2019 → Echo Breaker™
2018 → A Faraway Place
2017 → If Winter Ends

FS-01 — PLOOMISH™ was featured on Kotaku in 2023. If Winter Ends was featured in 2017.

Photos courtesy of METEOR.

©2024 Jeff Wiggins