Logo, style guide, and various brand assets for MinnMax, a Patreon dedicated to “games, friends, and getting better.”

Working with MinnMax founder Ben Hanson, I defined MinnMax’s visual identity. The goal was to create a brand that reflected MinnMax’s ethos of communal improvement and playfulness while maintaining a voice of integrity, confidence, and trustworthiness. By so doing, MinnMax is poised to grow into a thriving enthusiast press outlet.

I also developed brand guidelines to ensure that MinnMax’s brand voice retains its strength over time.

MinnMax can be supported on Patreon.

©2024 Jeff Wiggins