Site layout / design, art direction, and illustration for Banzai’s home page, teachbanzai.com. I led the redesign of Banzai’s website end-to-end, working via brand strategy, site layout, copy editing, and illustration. This was the first project to inform and embrace Banzai’s new brand direction. The design decisions made here cascaded down to all other aspects of Banzai’s brand voice. Related project ⟶ Banzai Brand Guidelines
The site redesign also raised the need for new marketing photography. Working with photographer Trevor Christensen, I led creative direction on three photo shoots. I sought to emphasize Banzai’s role as a financial literacy tool that teaches real life skills to kids and teenagers.