Banzai Home Page

Banzai

2017
Site layout / design, art direction, and illustration for Banzai’s home page.

I led the redesign of Banzai’s website end-to-end, working via brand strategy, site layout, copy editing, and illustration.

This was the first project to inform and embrace Banzai’s new brand direction. The design decisions made here cascaded down to all other aspects of Banzai’s brand voice.

Photos — Trevor Christensen

Development — Kyle Wayne Benson

Related projects → Banzai Brand Guidelines, Banzai Web Design



The site redesign also raised the need for new marketing photography. Working with photographer Trevor Christensen, I led creative direction on three photo shoots. I sought to emphasize Banzai’s role as a financial literacy tool that teaches real life skills to kids and teenagers.


Mark