Call of Duty
Koto / Activision
2024

Marketing and design work for Call of Duty, including identity development work for Call of Duty: Black Ops 6, the latest game in the longrunning series.

I worked for six months with a team of designers (under Harrison Dew’s creative direction) from Koto’s LA office on a variety of projects for Call of Duty. My reponsibilities covered each stage of the creative process, from concepting to production of final marketing assets.

Call of Duty franchise logo and brand system designed by Koto.

Work in progress. More images coming soon.

Call of Duty: Black Ops 6
2024

Brand identity exploration for Call of Duty: Black Ops 6. I worked as part of a team of designers at Koto to help develop Black Ops 6’s visual identity.

This included exploration of visual motifs, type treatments, texture usage, and application.

2024 COD recap video by Koto ↯

Black Ops 6 game screens by Treyarch / Raven Software ↯

The Haunting
2024

Logo for The Haunting, Call of Duty’s 2024 Halloween event.

The logo uses a customized version of Hitmarker (COD’s brand typeface), adopting sharp serifs, knife blades, and vertical tendrils in reference to the visuals of Halloween, the crossover franchise featured in 2024’s The Haunting event.

Collaboration with Claudio Rodriguez Jr. Creative direction by Harrison Dew.

The Haunting key art by Petrol Advertising / Activision ↯

The Haunting game screens by Treyarch / Activision ↯

Credits (Koto)

Creative Direction
Harrison Dew

Additional Design
Claudio Rodriguez, Jr.
Jack McEntee
Daniel McKinney
Michael Auer
Robert Loeber
Charlie Nash
Tong Zhao

Motion Design
Tomasz Wysocki
Charlie Smith

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